A long oak conference table at night, lit only by a single brass desk lamp. One tan leather chair pulled out, with a bound oxblood-leather dossier embossed with the letter X resting on the table where the chair is. The rest of the table extends into deep shadow, with faint glints of additional brass lamps and dossiers receding into the dark.
FROM
Sagan
TO
The Operator
RE
SaganX, Session 01
DATE
3–5 June 2026 · San Diego, CA

How to Run
a Company
That Uses AI.

Three days. Ten operators. A conference room in San Diego. We bring everything we've learned deploying AI across HVAC companies, roofers, movers, and our own 100-person operation. You bring what's working in your shop. And every expensive mistake along the way.

Join the Waitlist

Ten operators · Three days · San Diego · 3–5 June 2026

$3M+ revenue · Non-tech · Not VC-backed

§ 01 — The Premise

Everyone's got an opinion on AI.

Most have never run a real business.

We run a 100-person global company. We deploy AI agents for HVAC companies, roofers, movers, and dozens of other businesses that don't have a single engineer on staff.

We've been wrong a lot. We've also saved our members hundreds of thousands of dollars a month.

The operators we work with have figured out things we haven't. We learn from them as much as they learn from us.

The way we got here looks nothing like what you've been reading online.

No stage. No vendor booths. No lanyards. No one trying to sell you anything. Just a conference room, ten operators, and three days of what we've each figured out. Including what didn't work and why.

§ 02 — The Room

Who's in the room.

ELIGIBILITY

Owners and senior executives.
Service businesses over $3M in annual revenue.
Not venture-backed.

Owners and operators of non-technology companies — businesses that build things, fix things, move things, and serve people. Ten to two hundred employees. Real operations, real payroll, real margins to protect. You're not trying to become a tech company. You're trying to run yours better.

You also:

  • You've already given someone API keys.
  • You're building on Claude or Codex on the weekends.
  • You have an AI champion, or you are the AI champion.
  • You're past "how do I write a better prompt."

Not for:

  • SaaS founders. Different universe.
  • Anyone shopping for prompt-engineering tricks.
  • Venture-backed.
A close-up of an oxblood wax seal, freshly pressed with a brass embossing tool showing the letter X, on the back of a manila envelope addressed in ink-blue cursive. A brass letter opener rests beside it. A faint wisp of smoke rises from the cooling wax.

§ 03 — Format

Three days.

DAY 01
Welcome dinner. Optional.
DAY 02
SaganX convenes. Cases from Sagan and the room. Working groups.
DAY 03
Half-day. Synthesis. What each of you takes home.

§ 04 — The Bottleneck

The questions that matter.

The hard part.

The interior of a clean professional service shop at night. A single tall bay door is rolled up, opening onto a deep-blue night sky. Inside, one white service van is parked with its hood propped open, lit by a single warm amber overhead utility light. A red mechanic's toolbox stands to the right. No people. The mood is quiet and after-hours.

YouTube will teach you prompts. Vendors will sell you tools. Nobody is helping you answer the questions that actually determine whether AI makes your company money or just makes it busy.

  1. 01

    Who in your company gets to build AI tools — and who shouldn't?

  2. 02

    Do you need an automation or an AI agent? What's the difference?

  3. 03

    What should my company be building first?

  4. 04

    Does your ops manager need a $200/month AI subscription? What about your dispatcher?

  5. 05

    What's the actual org chart of a company that's using AI well — and what did they kill to get there?

  6. 06

    How do you roll out AI access without creating chaos — or a security risk?

These aren't technical questions. They're leadership questions. And there's nowhere else to sit down and work through them with the few other operators who've actually shipped something.

§ 05 — Logistics

Where and when.

WHEN
:  3–5 June 2026
WHERE
:  San Diego, California
DURATION
:  Three days (Day 03 ends at noon)
SIZE
:  10 operators
ACCESS
:  Waitlist by application. Members prioritized.
HOSTED BY
:  saganpassport.com
Private Circulation
Join the Waitlist

Dates locked soon.

§ 06 — Waitlist

Join the waitlist.

We'll send dates as soon as they're locked. Spaces go to the operators we recognize first.

Waitlist — Session 01

Optional. A link to anything you've shipped.

Private circulation.